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All who seek a timeless, unisex fragrance.

🌿 What is Ayra Itr?

Ayra Itr is a traditionally crafted natural perfume oil (attar) made from pure botanical extracts, precious woods, and aromatic resins—without any alcohol or synthetic chemicals. The word "Itr" (or "Attar") comes from the Arabic word ‘itr’, meaning fragrance or essence.

What makes Ayra Itr unique is its deep connection to centuries-old perfume traditions from the Middle East and the Indian subcontinent. It is prepared through a slow distillation process (known as deg-bhapka) where flowers, herbs, and woods are steamed and condensed into sandalwood oil or other natural bases—creating a scent that is rich, long-lasting, and spiritually uplifting.

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